• Design
  • About
Rachel Salina Martin
  • Design
  • About

MIAMI SANDBOX

In the Autonomous Vehicle Department at Ford Motor Company — Miami Sandbox was built as an experiment for the team to test new features. The Miami Sandbox is a fleet of Ford Mach-E vehicles (all electric), with a select audience serving as our user-research & test group of individuals, who are able to use the service as a ride share within a set radius in Miami, FL.

All rides were monitored by our team — we were able to collect data, conduct specific user tests, as well as allow our team to design an experience that is built specifically for Ford - Miami Sandbox; which you will see the discovery work of re-designing & elevating the design system.

 

OLD rider experience
Digital experience platform (dxP) & iOS

 

Old - ios rider experience screens

 

OLD VS NEW

 

process

 

Final product: MIAMI RIDE SHARE MOBILE APP (iOS)

 

The design team (myself leading this project) built a new design system/component library for iOS in Figma. With this re-design, we also made an effort to create and design a seamless experience, which easily allows the rider to transfer their experience from mobile to the in-ride experience.