THE BRAINWAVES

We used EEG monitors to measure the Alpha Beta Delta Gamma and Theta of concert-goers to allow us to approximate the emotional state of the guest. For hardware, we quickly moved past a custom solution (originally a hacked child’s toy) and opted for the Muse 2 headband. This was a comfortable solution for the guests with minimal interference of the concert-goers, sleek modern aesthetic and an SDK.

HEART RATE

For the heartbeat sensor, we created a custom light-based solution that measured heart rate and heart rate variability by passing light through a guest’s fingertip. This allowed the system to understand the level of excitement a guest felt at the time of measurement.

DATA VISUALIZATION

Once we were able to arrive at the technical solution, the custom visual output needed to be created and mapped back to the data streams to allow the variation of inputs to generate visuals displayed around the venue. We worked with a minimal aesthetic to match the event collateral and overall vibe of the band.

Once set, we created central rules in the system for shapes and colors to be used to match this aesthetic for the performance and also provide enough variability to create unique light displays per guest.

Over 700+ concert attendees

Over 4 million data points captured in 2 hours

Average heart rate: 72.83 bpm

450,000+ brain wave inputs

AFTER THE CONCERT

We used the data captured to create custom takeaways. Each recipient was given a concert poster with their biometric data recordings during the song that was played.

It also triggered an augmented reality experience that brought the poster to life to recap the night.

And finally, we used the data captured to create 3D printed keepsakes for each person. The shapes that were represented live on screen during the show were recreated into 3-dimensions and filled with custom LED lights that matched each person’s color palette.