Our team build a working prototype of the new Curry Shop App Experience. Utilizing the built-in SwiftUI of the current Under Armour Shop App, we created a new immersive way to shop all things Curry.
As soon as Curry brings you into this new shopping experience, the user gets dropped into the “Discover” section of the app. This is where we introduced a “shoe drop — shot clock” to increase the awareness and build hype on product drops, while also making sure the user never misses a new drop. We aimed to infuse what Curry does off the court — giving back to philanthropies & his work with the community — showcasing new products — utilizing content on Social Media channels to better tell the product line story in an immersive discovery scroll-able experience (Similar to Tik Tok and Instagram, the top two social media platforms our target audience spends a majority of their time on).
Figma prototype of our new proposed Shoe Locker — a page dedicated to showcase the variety of shoes within the Curry Collection. Organizing the shoes within styles, utilizing imagery that tells a story through collages & Steph wearing the shoes himself.
Figma prototype of our new proposed Product Description Page (PDP) — incorporating more of Steph’s fun & quirky personality throughout the shopping experience using short videos, color animations & emphasizing the shoe color ways. We included an animated sticky “Add to Cart'“ CTA with an interstitial to quickly add the product to your cart as you are scrolling. In addition, we updated the shopping cart icon as a not to Curry & his sport.
A working prototype within Android — incorporating the current scanning product feature UA’s app already has, however, when the consumer scans Curry product they get access to Curry easter-eggs (never seen before, exclusive Curry content & Curry workouts).