Under Armour | Mobile App
Problem: Curry Brand Under Armour products are difficult to find and shop from with the UA Shop App. They are not currently merchandised in a way that brings out Stephen’s personality, joy, and humor that appeals to Under Armour’s new target consumer: 16-20-year-old Varsity athletes.
Roles + Responsibilities: This project took place during Under Armour’s annual Hackathon, geared towards OMNI Channel & E-commerce work. The design, presentation & work was all done within 2.5 days.
I served as one of two Product Designers on the team. In my roll specifically, as Senior Product Designer, I worked with a Junior Product Designer to lead the design direction, create a solution we would solve within 48 hours & build out a branded presentation storytelling our problem, work & solution.
Within the UX/UI work specifically, I worked with the other Junior Product Designer to research, ideate, and work with product & developers to not only design but build out working prototypes for both iOS & Android.
UX/UI + Product Design + Ecommerce + Mobile App + iOS + Android
Ford Motor Company | Mobile App
Problem: Within Ford Motor Company, there is an Autonomous Vehicle Department that has a testing “Sandbox” of vehicles, used to test and implement features and capabilities for the AV line. In this Sandbox, our team is specifically focused on the rider experience, as well as the vehicle itself.
For this project, the goal was to design and create a component library for the native mobile app (iOS), reflecting the IRX Design Systems, which is used for the in-vehicle tablet UI.
This was also an opportunity to improve the user experience of this app, using the most common Transportation Network Company (TNC) apps as a baseline.
Roles + Responsibilities: As the Senior Visual Product Designer, I led the design process and worked collaboratively with another Product Designer to build a uniform component library and system for iOS. I led & conducted research to determine areas our experience was lacking, as well as examined visual design elements from the original design system that needed to be reflected in the iOS Design Library.
As the Senior Product Designer, my work was specifically conducted in Miro & Figma.
UX/UI + iOS Mobile App Design + User Experience + User Research + Product Design + Mobile App
Ford Motor Company x Yahoo | Tablet App (In-Ride Experience)
Problem: Create an app for Miami Sandbox DXP — using sponsored content provided by the Yahoo Sports team. By doing so, the secondary goal was to create a template for video content & app.
Roles + Responsibilities: As the sole designer on this project, I led the design process and worked with the Project Managers & Yahoo Sports team to create a new templated in-ride experience that promotes and showcases Yahoo Video content. All design work was built from the Digital Experience Platform (DXP) design system. The designs were created in Figma and handed off to developers to make this a working app within Miami Ride Share for riders to experience & enjoy.
UX/UI + Android Tablet App Design + User Experience + Partnerships + Product Design
EMOTIONAL RESPONSE DISPLAY
T3, Head and the Heart
Problem: During SXSW 2019, T3 celebrated our 30th birthday. T3 hosted a private event, featuring The Head and the Heart at the Historic Scoot Inn. The challenge was to create an experience that measured and displayed emotional response to the show and to create a unique visual experience for all concert-goers.
We built a custom Emotional Response Display System consisting of a live stream of biometric data into a visual media system. Powered by the brain waves and heartbeats of the attendees, we created a dynamic and memorable light show for the +700 guests.
Roles + Responsibilities: As the Art Director, I worked with Sean Leonard (Associate Creative Director) to build the visual system and branding for the event, we worked with T3 Labs to build the technology that enabled us to display the live stream data, along with working with the marketing team to help plan, and execute the entire event. Creating take-home pieces for concert-goers using the data captured to create 3D printed keepsakes for each person.
Art Installation + Event Activation + Interactive Video + Adobe CC + Data Visualization + 3D Printing
Sarah Milosovich Real Estate | Bay Area Trusted Real Estate Expert
Problem: Build a brand and platform for Bay Area Top Real Estate Agent, for buyers and sellers to establish trust and build a relationship with from start to finish. As well as increase leads while promoting Sereno properties and Sarah’s services.
Roles + Responsibilities: Sole creator and photographer for this brand, I worked with Sarah to build a brand that not only represented herself as California’s top Realtor as building a visual style and language that was represented throughout all visual elements. I photographed all of Sarah’s lifestyle photographer and professional headshots, created her logo and brand standards, as well as building her website using custom HTML & CSS on Squarespace.
https://www.sarahmilohomes.com/
Branding + Web Design + Photography + HTML + CSS
BEN GADDIS
T3 and Ben Gaddis
Problem: Build a brand and platform for the President and CEO of T3, Ben Gaddis. Create a brand identity, design and layout his book, Embracing Irrationality, and elevate his social, marketing, and speaking collateral.
Roles + Responsibilities: I took on the role of Visual Designer, Art Director, and Photographer and worked with Visual Designer, Cat Treviño.
Together we built a brand for Ben Gaddis, laid out his book and workshop workbook, created a website and social platforms, along with storyboarding and Art Directing the Animation Team to build a promo video. I photographed all the imagery used for his social and website, We created a platform that allows Ben to engage in large-scale speaking events, promote his book and agency, along with his ability to lead workshops, such as the Fast Company - Innovation Festival, leading a workshop on Embracing Irrationality.
Branding + Art Direction + Book Design + Event Photography + Storyboarding + Visual Design
Nordic Naturals Sport, the first NSF Certified fish oil.
Problem: Create a platform for influencers and partners to use, promoting the product line and brand. Translate page views into orders, along with creating a page designed primarily for consumers.
Roles + Responsibilities: As the lead designer of this project, I performed market research in the sports supplement industry, created wireframe options, and worked with our Front End Developer to ensure proper transfer of the design. In addition, I presented the project in phases to stakeholders such as Retail managers, Marketing Managers, and the Copy team.
Sketch + Zeplin + Photoshop
Nordic Naturals 2018 Back to School campaign, created in collaboration with Katie Steidl. This campaign was launched across National Retail stores.
Overall campaign includes: Logo mark, secondary logo marks, illustrations, promotional items for retail stores (cafe cards, pencils, pins, t-shirts, end caps, and floor decals).
Problem: Create a campaign for children and parents, emphasizing the importance of Nordic Naturals when getting back into the school routine.
Roles + Responsibilities: As the lead designer on this project, I lead the art direction, along with creating all of the design elements in this campaign. I collaborated with Katie Steidl, another designer at Nordic Naturals, along with the Retail managers, Marketing Managers, and Copy team.
Procreate + Photoshop + Illustrator + Art Direction
T3 Marketing
T3 and The LRW Group
Problem: Create a templatized system for T3 Marketing and New Business topics for webinars, blogs and social posts that can be seen in a downloadable PDF reports along with social assets. Showcased throughout different entities of T3 and the LRW Group.
Roles + Responsibilities: As the lead designer on the Growth Team, I was responsible for all branded assets of T3. This included developing Brand Standards for T3 in print and web assets, photography for featured articles and press releases, developing a templatized library of assets for social media, webinars, events, internal collateral, and New Business pitches, along with creating thought-leader pieces for LRW Group.
Branding + Art Direction + Visual Design + Photography + Conceptualization + Templatizing
Naturally Speaking was creating in 2016 by Nordic Naturals. After launching Nordic Naturals new web site, it was necessary to update the design and functionality of Naturally Speaking.
Serving as a platform for additional education and research, related to omega-3s, health and nutrition along with home life hacks.
Problem: Redesign the blog using Wordpress, while also updating the style and functionality of the blog. Try to increase article reads, and offer a simple platform for users to educate and learn.
Roles + Responsibilities: I worked closely with Nordic Naturals front end developer, Copy team, along with the Marketing Department. I conducted market research on other supplement/vitamin and nutrition sites, found a Wordpress template, then customized each aspect and worked side-by-side with the developer to ensure all changes were made correctly. I have also played a part in the imagery used in the blog posts, and helped to draft the template for the weekly blog update.
Wordpress + Sketch + Zeplin + HTML + CSS + JavaScript + Photoshop
Nordic Naturals Sport, the first NSF Certified fish oil.
Problem: Update Nordic Naturals Sport brand look, and prepare marketing collateral - digital and print - for an upcoming re-launch along with a new partnership with Nordic Naturals and California Strength. Create a consistent look, while appealing to athletes and competing with other sport brands.
Roles + Responsibilities: Working on a team composed of the Marketing Director, Social Media Expert, Copywriter, and myself, we worked together to create collateral that is used in social media channels, along with promotional pieces and print collateral.
Photoshop + Illustrator + Branding
Syncing steps for Glooko Kiosk created during my User Experience/User Interface and Marketing Internship at Glooko, from June 2016—August 2017. Creating a new instructional page(s) to sync a glucose meter to Glooko with the Kiosk and Mobile app.
Kiosk is used in the physician office where Physician Assistants are responsible for syncing patients meters to Glooko. There was a need for a fast, consistent way to sync each device that could be used cross platform (kiosk and mobile iOS and Android). Through user testing with P.A.'s along with collaboration of our office physician, product managers and design team I created new screens for Kiosk and Mobile which are in use today.
Glooko is the Unified Platform for Diabetes Management and provides an FDA-cleared, HIPAA-compliant Web and Mobile application for diabetes patients and clinicians which improves outcomes and lowers costs.
Problem: Redesign the syncing process of glucose meters with Glooko for mobile and kiosk. Create a fast and seamless way for both Consumers and Physician Assistants to find the specific meter. Maintain consistency in language and visual style throughout all steps throughout each meter.
Roles + Responsibilities: I worked closely with Glooko's onsite doctor, Project Managers, the QA team, Developers, and both Marketing, and Design Teams. I went through each glucose meter to create a consistent language for each step. I then worked with the design team to ensure the design followed the new mobile app guidelines. I created wireframes and performed user testing with a variety of Physician Assistants, and random individuals, to make sure it took as little time as possible to sync up the select meter with Glooko.
Illustrator + InDesign + Photoshop + Sketch + Zeplin
T3
Scope: Photography from sponsored events (such as hosted talks with Bumble, SXSW Events with Aaron Franklin and Tyson Cole), office shots for PR, and various headshots for employees.
Problem: Photograph large-scale events, headshots, PR photo requests, intimate talks, and smaller events.
Roles + Responsibilities: Photograph, art directed and edited photos. In-house photographer.
Photoshop + Artificial Lighting + Lightroom
Hike SLO was a project created during PolyHacks, a local Hackathon in San Luis Obispo. This project was created and designed as a functional app during the span of 48 hours. Together, my team and I created a marketing and business plan, along with a fully branded, and functional mobile app.
Problem: Find a way to market and promote local hikes around San Luis Obispo County, specifically the hikes which aren't as well known to the public. Find a solution to better manage trails, allow for more trail maintenance, reduce lack-of parking, and decrease crowds on trails.
Roles + Responsibilities: I led our design team by ensuring we met our deadlines, facilitating critiques and making sure everyone was on task. Along with this I worked side by side with our developer to create assets and organize the flow of the app. I designed all of the user interface for the mobile screens, handed off the assets, and made sure the final app was developed correctly.
Teammates include: Habib Placencia (designer), Jun Trinh (developer), Kelli Chollar (designer), Levi Adissi (business), Roshan Prabhakar (developer), Sheila Ahi (designer), and Shek Kundu (business).
Illustrator + InDesign + Sketch
Sol is a wearable device that senses the amount of UVA and UVB rays that come in contact with the user’s skin. The application calculates this data for the user and notifies the user of the amount and intensity of sunlight their skin receives, how long the user has been exposed to the sunlight, and the appropriate time to either reapply sunscreen or change locations.
The main purpose of this wearable is to help individuals prevent skin cancer and aging by providing real-time information.
Problem: Athletes are constantly getting burnt on the field, causing a higher rate of skin cancer and other health problems. Athletes want a way to stay in tune with their health, and sun exposure while out on the field without getting distracted from practice, games, etc.
Roles + Responsibilities: I worked side by side throughout this whole project with my peer, Carrie Beyer. While the idea of Sol was initially my idea, we collaborated extensively throughout the complete design process. This included creating a persona, performing market research, developing the brand, creating wireframes, conducting user testing, and creating a promotional poster for our product.
Illustrator + InDesign + Photoshop
Directed two photoshoots for Nordic Naturals Back to School and Children's DHA Xtra Campaign. I worked with modeling agencies, coordinated photographers, and was on set directing each shoot.
Goal: Create collateral for campaigns, social media, and advertisements for Back to School 2018 along with a micro-campaign for Children's DHA Xtra.
Role: Coordinate models, photographers and videographers. Create shot list, along with coordinate outfits, scenes and environments for each set. Work with the videographer and photographer prior and post shooting, to ensure Nordic Naturals received all the collateral needed.
All photographs were taken by Anthony Baca.
Art Direction
Standards manual created during my User Experience/User Interface and Marketing Internship at Glooko, from June 2016—August 2017.
Glooko is the Unified Platform for Diabetes Management and provides an FDA-cleared, HIPAA-compliant Web and Mobile application for diabetes patients and clinicians which improves outcomes and lowers costs.
Problem: Create a consistent style guide for Glooko Marketing Department. Evaluate inconsistencies across existing marketing collateral and make consistent with the new visual guide for mobile and web.
Roles + Responsibilities: For this project, I went through all of the previous Marketing Collateral, developed a consistent color palette for print and web, along with establishing logo and image standards. I worked closely with the Marketing Managers and the in-house design team to organize and establish these standards in the Brand Guidelines, which are being used in Glooko's Marketing collateral today.
Illustrator + InDesign + Photoshop + Sketch + Zeplin
Campaign created for Planned Parenthood Action—an organization devoted to fight for Human and woman Rights in politics.
This campaign was established to promote awareness of Woman's health care rights, along with uniting women of all races, political party and religion. The goal is simply to come together, unite and stand up for "our rights."
InDesign + Illustrator + Photoshop
Package design for Mama Quail's Simple Remedies. This project was in collaboration with Gina Agapito, together we created a redesign of a local remedies business. This rebrand includes a detailed creative brief, market research, and brand development.
Illustrations + Illustrator + InDesign + Photoshop
Rebrand of Aloe Gloe. Re-design includes carrier, label and bottle design. Aloe Gloe, an all organic, local aloe water was redesigned for a target audience of millennials. The design was created to cater to anytime of the day, catching the eye wherever it is consumed. This redesign includes a proposal, detailed creative brief, along with market research.
3D design + Rub-downs + InDesign + Illustrator
This is a promotional campaign for Montana de Oro, a state park in San Luis Obispo. Created to entice the audience of adventurers looking for a new spot to explore. Creating take-away items such as look-book, brochure along with a promotional poster for the park.
Digital Photography + InDesign + Lightroom + Photoshop
Aura Coffee Co. is a rebrand of a local coffee company in San Luis Obispo, California. A standards manual was created for the new business system, which includes extensive detail about the brand's identity, while also creating proper usages of colors, graphic elements, and applications.
Hand lettering + Illustrator + InDesign + Photoshop
Exploration of typography with a group collaboration. Book series by William Strunk, Jr. highlighting proper grammar and punctuation usage for the English language.
Collaboration with Zach Baker and Michael Miller.
